CPA, Acquisition Cost, is the total cost of the investment online advertising for the consumer to buy. The advertiser pays only for each sale made through an ad or affiliate link.

The cost of each acquisition can also be calculated for each action performed. For example, email Email marketing, Google Ads, banner or other site advertising, and more.

👉🏻 A CPA can have a fixed or variable price, although this is usually a percentage of the final sale amount.

👉🏻 CPC, cost per click. You pay for each click on our ad or headline. It is used for web traffic campaigns.

👉🏻 CPM, cost per thousand. You pay for every thousand impressions on your ad, which doesn’t mean there are sales or clicks. It is usually used for search engine ads.

Know how to improve your online store as well as online as a chef If you compare CPA with CPC (CPC) and CPM (Coste por mil impresiones), you will provide an objective final basis that you will increase with the vein Ganar clients if you do solo. por cada venta real o nuevo registry.